To actively market and promote Victorian public libraries by inspiring, enthusing and educating library staff through discussion and collaboration.

 

 

 

In 2011 Libmark has coordinated:

 

 

Half Day Workshop in the afternoon of Wednesday 8^th June at the Wheeler Centre:

 

Full day workshop Friday, 14^th October at William Angliss Conference Centre:

Extreme Makeover - Challenging our Marketing Mindset - with Fiona Emberton.

 

Create and deliver a marketing plan for the Libmark Facebook in order to raise the profile of Libmark and to ensure it becomes a useful communications tool to build awareness and raise the profile of marketing.

 

 

Libmark will endeavour to work collaboratively with all Victorian public libraries, State Library of Victoria and other like organizations to support marketing and promotional opportunities and Reader Development opportunities including;

 

 

 

 

 

 

PLVN and Sub Committees

State Library of Victoria

Council Departments

Information and Community service organisations

Publishers

Local Community

 

 

 

 

 

 Libmark Promotion Marketing Awards 2011

The Libmark Promotion Marketing Awards focused on a National Year of Reading initiative this year.

17 creative and innovative entries were received from public libraries around Victoria and the winners were announced at the Libmark Extreme Marketing seminar on Friday 14th October.

CONGRATULATIONS TO THE TWO WINNERS…

Hume Libraries: Stories on Show
A library outreach extravaganza showcasing and celebrating the Story in all its forms, held at the Broadmeadows shopping centre.
AND
Yarra Libraries: The Library Bike
Lifting the profile of the library service and of the NYOR through outreach activities aided by a cargo bike carrying promotional and sample materials relevant to the event being attended.

All entries to the Libmark Awards showcased a wealth of ideas for NYOR initiatives.
Congratulations to everyone who entered, we look forward to hearing more about these promotions and programs as NYOR unfolds.

Boroondara Libraries: Book Bazaar
Staff introduce online readers advisory tools, and select 15 of their favourite titles in a specific genre to promote to attendees.

Brimbank Libraries: First Book Program
Library staff visit playgroups and community events and help parents and pre-schoolers create a small book they can take home.

Casey Cardinia Library Corporation : One Book – Bringing Readers Together
Casey Cardinia residents to read One Book over one month, and discuss the book on a dedicated blog.

Eastern Regional Libraries: Follow the Reading Road!
A children’s festival featuring guest authors, writing and illustrating workshops and music activities.

Goldfields Library Corporation: eBook Expo
eBook users are invited to share their e-reader experiences with others in the community.

Frankston City Libraries: Literacy Course
Meeting the literacy needs of Frankston City residents by running a 10 week literacy course.

Hobsons Bay Libraries: Readers Picnic and Reading Trail
Children can follow a reading trail through the Williamstown Botanic Gardens, meeting local authors, illustrators and oral storytellers along the way.

Kingston Information & Library Service: Love 2 Read live broadcast
Actress Maggie Miller to read excerpts from eight books on the NYOR list to an audience of 50 attendees. The event will be broadcast live on Southern FM 88.3 community radio.

Maribyrnong Library Service: Literacy Development Talks
Author Hazel Edwards will engage Grade 3 and 4 students in the joys of reading and, in a separate session, help their parents with tips on raising a reader.

Monash Public Library Service: WordFest 2012 – The NYOR Edition
To encourage younger, ESL and basic literacy Monash residents to enter the WordFest 2012 Short Story Competition.

Moonee Valley Libraries: Taking it to the Streets
An advertising campaign aimed at increasing library memberships and providing visual reminders of Moonee Valley’s libraries and the NYOR.

Moreland Libraries: Reading – How Easy Is That?
A series of workshops showing ESL and low literacy adults how to read stories to the children they care for.

Stonnington Libraries & Information Service: Adult Storytimes
Adult customers are read books in instalments by an author or performer.

Whitehorse Manningham Regional Library Corporation: ‘Are We There Yet?’ workshop with Alison Lester
Promote family and adult literacy through a shared storytime and illustration workshop with author/illustrator Alison Lester.

Wimmera Regional Library Corporation: Lovin’ Life at the Library
A week of events beginning on Library Lovers Day, promoting libraries, books and reading.

Yarra Plenty Regional Library: Reading Flash Mob
A book from the One Country Reading list is chosen and copies released into a public space, to be read aloud by people occupying that space at the time.